For many, weight loss can feel like a daunting battle, often swayed by extreme diets and quick fixes. But for 68-year-old Beth Hilgartner, a different approach proved to be the key. After years of battling fluctuating weight and trying restrictive diets that only offered temporary results, Beth faced a wake-up call during a routine check-up in June 2024. Her doctor warned her that her blood levels, cholesterol, and blood glucose had reached dangerous levels, urging her to lose 15 to 20 pounds or risk medication.
Determined to make a change, Beth explored weight loss programs online but found many were too complicated or restrictive. Then, a friend suggested intermittent fasting, leading Beth to discover Simple — an AI-powered app designed to make weight loss achievable, sustainable, and science-backed.
Simple offers personalized daily workouts, nutritional guidance, and tools like a NutriScanner that analyzes meal content, helping users make informed decisions without tedious calorie counting or food weighing. Users can track hydration, movement, and other wellness factors, making the journey holistic and manageable.
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Beth’s trial began with adopting intermittent fasting combined with Simple’s coaching. She committed to a three-week test and soon began losing nearly a pound per week. Over time, she shed 50 pounds (3 stone 8 lbs / 22 kg), purely by following the app’s guidance.
Beyond weight loss, Simple also created a fitness plan tailored to Beth, incorporating activities she enjoys such as dressage horse riding, yoga, and movement therapies that enhance balance and mobility. Another highlight is Avo, an in-app AI coach that answers questions instantly, encourages healthy snack preparation, and offers practical wellness tips like using a standing desk or integrating upper-body exercises during computer time.
With over 17 million downloads, Simple starts by understanding each user’s unique health goals and preferences through a detailed questionnaire, ensuring a customized experience.
Beth’s success story demonstrates the power of combining technology, science, and flexibility in health journeys. She said, “Simple, I’m really glad I found you. I hope lots of other people find you too.”
Simple’s acclaim extends beyond personal testimonials: it holds strong ratings across platforms — 4.3 stars on Trustpilot and 4.7 on the App Store — and was named top app of 2025 by Forbes. While some users noted minor technical challenges, the majority praised its user-friendly design and excellent customer support.
Beth’s journey is proof that with the right tools, guidance, and mindset, sustainable weight loss is within reach for all ages.