Two beloved UK restaurant chains, Franco Manca and The Real Greek, could be sold as their parent company seeks to strengthen the brands amid challenging market conditions. Fulham Shore, which owns both popular dining concepts, has enlisted turnaround experts Alvarez & Marsal to explore strategic options aimed at safeguarding their long-term success.
Marcel Khan, CEO of Fulham Shore, explained that while sales remain relatively steady, the broader macroeconomic climate continues to pressure the casual dining sector. “In response, we have appointed Alvarez & Marsal to thoroughly review our strategic options to ensure both brands are positioned strongly for future growth and sustainability,” Khan said.
He emphasized that this review has no fixed timeline and may not necessarily lead to a sale, with all decisions focused on creating long-term value.
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Franco Manca is well known for its sourdough pizzas and operates locations including a key restaurant in Birmingham city centre. Fulham Shore was acquired by Japan’s Toridoll in 2023, a company which also owns the Marugame Udon, Shoryu, and Wok to Walk brands. The acquisition was supported by Capdesia, the private equity firm behind the Wasabi Sushi & Bento chain.
Toridoll’s recent statements acknowledged that Fulham Shore faces challenges in the subdued restaurant market, prompting efforts to boost productivity and profitability. This includes deploying staff with deep domestic expertise and enhancing promotional efforts within the delivery sector.
The current tough retail and dining landscape has forced many companies in the UK market to seek administration this year, highlighting the urgency behind Fulham Shore’s strategic review.