Timothy Taylor, the renowned British brewery, has attracted criticism following its redesign of the logo for its popular ale, Landlord. The longstanding emblem, traditionally depicting a distinctive figure, has been substituted with a modern illustration featuring a bearded man dressed in a style often associated with hipsters, seen pulling a pint.
The change has provoked reactions on social media platform X (formerly Twitter). One user described the new logo as “woke,” lamenting that the previous image of a “salt of the earth northerner” has been replaced by a figure reminiscent of those seen on barber shop signs. Another commentator questioned, “Is nothing sacred to these ghouls?” while a third expressed frustration, suggesting the redesign aims to appeal to younger drinkers but instead alienates the brewery’s traditional customer base.
Additional remarks included criticism that those born after 1990 should not have influence over such decisions.
READ MORE: Funding Approved for Next Stage of Velodrome Study in West Midlands
READ MORE: Morrisons announces 80 job cuts at Hilmore House headquarters
Responding to the feedback, Timothy Taylor’s chief executive Andrew Carter stated: “It’s about making sure the quality and care that go into every pint are reflected in how Timothy Taylor’s is presented today, so we’re just as relevant to the next generation of drinkers as we’ve been to the last.”
Timothy Taylor’s remains a family-owned Yorkshire brewery, emphasising that its heritage and independence remain central to its identity. According to the company’s website, “Being family owned allows us to stay true to our long-held beliefs about what makes a great cask ale – even when it takes more time, more care and the finest ingredients to get it right.”
Their beers are produced at the Knowle Spring Brewery in Keighley, established in 1863 and named after the natural spring beneath it. The brewery highlights the craftsmanship involved, noting that the beer undergoes secondary fermentation within the cask, requiring particular skill in brewing, storing, handling, and serving.
The company asserts this meticulous process results in a depth of flavour, balance, and drinkability that distinguishes their product from others on the market.