Nestled in Solihull, Kids2Kids Preloved has become a favourite destination for Birmingham parents seeking affordable, quality kids’ clothing and toys. Owned and operated by Jenny Charman, a mum of two and local community hero, the shop offers a wide range of items for children up to age 10 – all pre-loved, thoroughly checked, and priced to suit any budget.
Jenny’s passion is clear: she is dedicated to changing perceptions around second-hand shopping. “I want to normalise pre-loved shopping so families can browse and buy with the same ease and confidence as they would in any high street store,” she explains. Her own experience navigating online marketplaces like Vinted and eBay inspired her to open a physical space where everything is visible, vetted, and conveniently grouped—all with a single delivery charge for online orders.
Kids2Kids Preloved boasts eye-catching hand-painted windows and shelves stocked with clothes, shoes, fancy dress costumes, books, board games, and toys. Jenny even offers baby furniture and equipment through her online store. Meticulous care goes into every item: everything is washed, ironed, and inspected for quality before being offered for sale.
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The local community has embraced Jenny’s vision wholeheartedly. Supporters praise her as a “local legend” and “community champion.” Shoppers share glowing testimonials: “Love Kids2Kids! I’ve bought so many lovely clothes and toys here,” said one. Another remarked, “It’s such a great idea… perfect for donating kids’ clothes after Christmas.” New visitors are equally thrilled by the bargains and welcoming atmosphere.
Jenny dreams of expanding Kids2Kids Preloved to other towns, spreading affordable, sustainable shopping options to families nationwide. For now, the Solihull shop remains a beloved hidden gem where parents can find quality children’s items, lighten their budgets, and support a brilliant local initiative.
Connect with Kids2Kids Preloved through Jenny’s website and follow the journey on Facebook and Instagram, as the community continues to rally around this shining example of sustainable shopping for families.