People relocate for many reasons, including upsizing, downsizing, or being closer to work and family. Yet, two recent studies reveal a startling paradox: a West Midlands town with the region’s lowest life expectancy has become a hot spot for property buyers.
According to data from the Office for National Statistics (ONS), men in Sandwell have an average life expectancy of just 76.8 years, the lowest across the West Midlands. In stark contrast, men in Bromsgrove, north Worcestershire, live significantly longer, averaging 81.6 years—a nearly five-year gap.
Despite this disparity, the Greets Green West area in West Bromwich, located within Sandwell, experienced the West Midlands’ second highest increase in house prices between March 2024 and March 2025. Property values soared by 38.1%, rising from £181,000 to £249,950, signalling strong demand.
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At first glance, it may seem counterintuitive that people would flock to an area marked by poor health outcomes. However, the appeal of Greets Green and West Bromwich is clear. Excellent transport links—including major roads, trams, and trains—connect residents across the West Midlands with ease.
Additionally, the area’s proximity to Birmingham and broader Black Country provides abundant amenities and employment opportunities, making it an attractive choice for many.
While environmental factors like air quality and housing conditions contribute to local health statistics, these often compete with lifestyle decisions and the practical benefits of living in a convenient location. This complex mixture of factors helps explain why people continue to buy homes in a place where life expectancy remains a pressing concern.