The Masked Singer is back with an exciting new series, introducing a fresh cast of contestants donning bizarre and inventive costumes. Among the lineup—Moth, Can of Worms, Red Panda, Conkers, Arctic Fox, Toastie, Monkey Business, Sloth, Gargoyle, and Teabag—audiences are eagerly trying to guess who’s behind each mask.
Even after just one episode, fans are already confident they’ve solved the mystery of who Toastie really is. Social media has been buzzing since Sunday night’s performance, with viewers overwhelmingly pointing to Birmingham TV personality Alison Hammond as the celebrity beneath the cheesy exterior.
Many fans noticed a telltale Brummie accent slipping through Toastie’s attempted Liverpool accent, a giveaway that has sparked widespread speculation. Comments flooded platforms as viewers pieced together clues, including references Toastie made related to cooking and baking—areas Alison Hammond is known for.
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Additional hints seemed to confirm the theory: Alison has previous Masked Singer experience, having appeared as Witchetty Grub in an I’m a Celebrity…Get Me Out of Here! special in 2022. Coupled with the accent and allusions to shows like MasterChef, the evidence appears compelling.
On X, fans posted messages such as: “Alison Hammond? Brummie accent in the VT, cooking references, and she’s been on celebrity specials before.” Others remarked, “I’m sure Alison Hammond is Toastie,” and “Why do I hear Alison Hammond’s voice? It’s unmistakable.”
This series of The Masked Singer has introduced a twist: each episode features two unmaskings. Not only does an eliminated contestant reveal their identity, but a lead singer of a masked band is also revealed.
In the premiere episode, Alex Jones from The One Show was unmasked as Disc Jockey after performing Chappell Roan’s “Pink Pony Club.” Reflecting on the experience, she told host Joel Dommett and the panel, “I have had a lot of fun. We love this programme as a family. Doing it for my children was wonderful, and it’s definitely one of the most bizarre experiences of my life. Thank you.”
As the show continues, fans will be watching closely to see if their predictions about Toastie—and all the other masked performers—prove true.