After six years of removal during the Covid pandemic, Tesco has begun reintroducing F&F changing rooms in some of its stores, responding to persistent customer requests. The decision comes as supermarkets initially closed fitting rooms to reduce costs and minimize shoplifting risks during lockdowns.
One enthusiastic shopper shared a photo of the returning fitting rooms on Facebook, captioning it: “Changing rooms are coming back at F&F in Tesco!” Others expressed hope that the trial would lead to changing rooms being reinstated in every Tesco location.
This move coincides with Tesco’s ongoing innovations, including a strategic partnership with Adobe to enhance the shopping experience using advanced AI technology. Through this collaboration, Tesco aims to deliver highly personalized offers, product recommendations, and recipe ideas to its more than 24 million Clubcard households.
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Leveraging Adobe’s AI tools such as agentic AI capabilities and Adobe Firefly Foundry, Tesco’s teams are focused on responsibly using customer data to anticipate shopper needs and provide tailored content across digital platforms. Adobe engineers work closely with Tesco’s personalisation experts to blend top-tier retail technology and customer experience strategies.
Ultimately, this partnership seeks to strengthen the relevance and appeal of Tesco’s Clubcard offers, ensuring that every customer interaction—whether in-store, online, or via the app—reflects the trusted quality the brand has maintained for over 100 years.