productlaunch on Birmingham Dailyhttps://birminghamdaily.co.uk/tags/productlaunch/Recent content in productlaunch on Birmingham DailyHugo -- gohugo.ioen-usMon, 25 May 2026 04:52:11 +0000Asda Unveils Major Overhaul of Frozen Food Aisles Across All Storeshttps://birminghamdaily.co.uk/asda-unveils-major-overhaul-of-frozen-food-aisles-across-all-stores/Mon, 25 May 2026 04:52:11 +0000https://birminghamdaily.co.uk/asda-unveils-major-overhaul-of-frozen-food-aisles-across-all-stores/Asda has announced a significant transformation of its frozen food aisles in every store as part of its largest revamp in years. Facing competition from Tesco, Sainsbury’s, and Morrisons, the supermarket giant aims to reward loyal customers with improved shopping convenience and greater value. The retailer has introduced over 400 new food and drink lines, including more than 230 new frozen products, bringing fresh innovation to its shelves with brands like Crosta Mollica.