Third Major UK Supermarket Introduces Middle Aisle Range to Compete with Aldi and Lidl Tuesday, January 27, 2026 supermarket middleaisle aldi lidl ukretail groceries discountstore retailstrategy ownbrand shopping The UK’s third largest supermarket is shaking up the grocery market with the launch of its own “middle aisle” range, directly challenging budget leaders Aldi and Lidl. This bold move aims to win back shoppers who … Read More
7 Supermarket Own-Brand Hot Chocolates That Beat Cadbury in Taste Test Thursday, November 6, 2025 hotchocolate supermarket taste-test cadbury ownbrand flavour frothiness price instant cocoa In a recent taste test, we put seven supermarket own-brand instant hot chocolates head-to-head with the iconic Cadbury variety. Our goal was to discover which option truly delivers on rich flavour, creamy frothiness, and … Read More