Iceland Launches New £10 Shopping Rule with Huge Discounts Until End of July Wednesday, June 3, 2026 iceland discounts frozenfood supermarket savings promotions foodoffers pizza icecream costofliving Iceland has unveiled a significant pricing overhaul across 1,000 of its stores, introducing extensive discounts on frozen food items designed to ease the cost of your weekly shop. This new pricing scheme, already in effect, … Read More