https://birminghamdaily.co.uk/tags/digitalpricing/Recent content in digitalpricing on Birmingham DailyHugo -- gohugo.ioen-usFri, 10 Apr 2026 05:15:10 +0000https://birminghamdaily.co.uk/six-uk-supermarkets-embrace-digital-pricing-amid-surge-pricing-concerns/Fri, 10 Apr 2026 05:15:10 +0000https://birminghamdaily.co.uk/six-uk-supermarkets-embrace-digital-pricing-amid-surge-pricing-concerns/The Bank of England has highlighted a growing trend among UK retailers: the potential adoption of “dynamic pricing,” a system that adjusts prices based on demand. Currently, one in five companies use such market-responsive pricing tools, but this figure is expected to rise to one-third. While there is no evidence that UK supermarkets are actively implementing dynamic pricing, several major chains are testing digital price displays. The Co-op, Morrisons, Asda, Lidl, Tesco, and Sainsbury’s are all exploring or have introduced electronic shelf labels (ESLs).