Not Tesco or Sainsbury's – Asda Named UK’s Cheapest Supermarket for Branded Groceries Friday, May 15, 2026 asda supermarkets groceryprices brandedgoods loyaltycards tesco sainsburys pricecomparison consumerresearch shoppingtips Asda has been crowned the UK’s cheapest supermarket for branded groceries for the third month running, outperforming rivals such as Tesco and Sainsbury’s, whose loyalty schemes fail to fully bridge the price gap. According to … Read More