https://birminghamdaily.co.uk/tags/brandedgoods/Recent content in brandedgoods on Birmingham DailyHugo -- gohugo.ioen-usFri, 15 May 2026 05:59:02 +0000https://birminghamdaily.co.uk/not-tesco-or-sainsburys-asda-named-uks-cheapest-supermarket-for-branded-groceries/Fri, 15 May 2026 05:59:02 +0000https://birminghamdaily.co.uk/not-tesco-or-sainsburys-asda-named-uks-cheapest-supermarket-for-branded-groceries/Asda has been crowned the UK’s cheapest supermarket for branded groceries for the third month running, outperforming rivals such as Tesco and Sainsbury’s, whose loyalty schemes fail to fully bridge the price gap. According to recent research by consumer group Which?, shoppers who don’t hold loyalty cards at Tesco or Sainsbury’s are paying more—sometimes significantly—than those shopping at Waitrose, and as much as 17% more than at Asda. Which? retail editor Reena Sewraz commented, “Our latest analysis confirms that Asda continues to offer the lowest prices on branded groceries without the need for loyalty card discounts.