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Second New Shop Opens at Birmingham Bullring as Trailberg Replaces Three

Bullring shoppers have a fresh reason to visit the lower ground floor, where Trailberg, a menswear brand, has just opened its doors. The new store occupies the former Three unit located near Marks and Spencer, next to the previous home of SDMN.

Hailing from Manchester, Trailberg specializes in clothing designed for mountain runners, focusing on durability, breathable fabrics, and freedom of movement. Shoppers can explore a range of products including T-shirts, hoodies, coats, windbreakers, shorts, bottoms, and a selection of accessories.

This opening coincides with another recent arrival: Subdued, a fashion brand for teenage girls, launched its store on April 4 near the central point of the shopping centre. The debut drew enthusiastic crowds eager to check out the latest styles.

Looking ahead, Bullring continues to welcome new brands. LuluLemon is scheduled to open this spring, while K-beauty retailer Moida is poised to launch on April 11, offering free goodie bags to its first customers. Meanwhile, the anticipated Lovisa store near Subdued awaits its opening date.

What new stores would you like to see at Bullring? Share your thoughts in the comments below.

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