Sainsbury’s is transforming its Nectar loyalty program with a groundbreaking partnership that lets shoppers redeem points for Uber rides and Uber Eats orders for the first time ever. This innovative update expands the ways Nectar members can enjoy their rewards beyond groceries.
In collaboration with Uber, customers across locations including Birmingham can now choose to spend their Nectar points on transportation or food delivery. Through the Nectar app, shoppers select how many points to use, from £2.50 up to £20 per transaction, allowing them to save significantly on their next trip or takeout order.
Mark Given, Sainsbury’s Chief Technology, Marketing and Data Officer, said, “We’re giving people more ways to enjoy the value they get from Nectar, making everyday moments more rewarding. Being able to use Nectar points on Uber rides or an Uber Eats treat is something we know people will love, because it fits so easily into everyday life. It’s an exciting first for us too, as our only ride-hailing partner.”
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This launch coincides with Sainsbury’s announcement of expanding its long-term partnerships with British farms. The supermarket has secured five new five-year agreements with farms such as Angus Soft Fruit and Dyson Farming, extending its commitment to over 2,500 British farms by 2027. These contracts represent a £5 billion investment, safeguarding 3.1 million tonnes of locally grown fresh produce.
Simon Roberts, Sainsbury’s Chief Executive, emphasized the importance of these partnerships: “Good food is something people depend on every day. In uncertain times, our focus is on keeping food great value for customers while giving farmers the reassurance and certainty they need to plan ahead.”
Roberts added, “By expanding long-term agreements across more of our meat, dairy, fruit, and veg, we’re backing British and Irish farming for the future and bringing more homegrown food to our customers. This is how we protect quality, value, and provenance in an uncertain world and help secure the future of good food for all of us.”
With this dual focus on rewarding customers and supporting sustainable farming, Sainsbury’s is setting new standards for loyalty programs and agriculture investment in the UK.