Sainsbury’s has introduced an exciting update to its Nectar loyalty programme, allowing more than 24 million customers across the UK to earn points when ordering Sainsbury’s products via the takeaway delivery app Deliveroo. This marks a significant step in enhancing convenience and rewards for shoppers.
Now, when customers place an order with participating Sainsbury’s stores on Deliveroo, they can link their Nectar account by entering their loyalty card number at checkout. For every £1 spent on eligible Sainsbury’s items, customers will earn one Nectar point, bringing added value to their delivery orders.
Nectar, a strong competitor to Tesco Clubcard, Morrisons More, and M&S Sparks, enables members to redeem points across a variety of partners including Sainsbury’s stores, Argos, Esso fuel stations, and British Airways flights. This integration further broadens the ways shoppers can collect and spend points.
Suzy McClintock, Vice President of New Verticals at Deliveroo, expressed enthusiasm about the partnership, stating, “We are delighted to be welcoming Nectar, one of the UK’s most valued and far-reaching loyalty schemes, to Deliveroo. This integration is a massive win for our customers, who can now earn points on their Sainsbury’s grocery orders, further establishing Deliveroo as the go-to destination for on-demand convenience and loyalty.”
Since its initial partnership with Deliveroo in 2021, which began with under 300 locations, Sainsbury’s presence on the platform has expanded rapidly to over 1,000 sites, offering greater access to customers nationwide.
According to VoucherCodes, consumers are expected to spend £8.36 billion on food and drink during the six-week Christmas period. With rising costs, shoppers are increasingly turning to loyalty programmes like Nectar to maximize their savings. Nearly a third of consumers (31.4%) are using such schemes to make festive shopping more affordable.
This strategic integration of Nectar with Deliveroo reflects a growing trend where convenience and rewards go hand in hand, delivering enhanced value to shoppers during the busy holiday season and beyond.