From February 2026, one of the UK’s most popular lagers, Foster’s, will reduce its alcohol by volume (ABV) from 3.7 percent. Heineken UK confirmed the change, aiming to appeal to consumers seeking lower-alcohol options.
A spokesperson for Heineken UK explained that this adjustment reflects the brand’s commitment to promoting responsible drinking while continuing to offer an affordable, classic lager. “Our master brewers have spent months perfecting the recipe to ensure Foster’s remains unmistakably crisp, balanced, and refreshing,” they added.
Extensive consumer testing has confirmed that the revamped Foster’s delivers the same great taste and experience drinkers expect from the brand.
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This move comes amid concerns over rising alcohol taxes. The Wine and Spirit Trade Association has urged Chancellor Rachel Reeves to reconsider a planned 4.5 percent RPI-linked increase in duty, warning it could significantly drive up prices across wine, spirits, and beers. Between January 2025 and February 2026, combined with VAT, the cost of popular beverages like wine and gin could rise by nearly £1 per bottle.
Wine and Spirit Trade Association CEO Miles Beale criticized the proposed tax hikes, highlighting their potential to stifle consumers and businesses alike. He emphasized that increased duties add inflationary pressure and threaten the survival of many hospitality outlets already struggling with rising costs and reduced reliefs.
Similarly, Angus Lilley, Managing Director of Treasury Wine Estates, warned that tax increases exacerbate challenges for pubs, leading to pricier menus and less economic flow in hospitality hubs. Lilley called on the Chancellor to freeze alcohol duty, promoting stability and sustainable industry growth that keeps hospitality accessible for consumers facing ongoing living cost pressures.