The Bullring in Birmingham continues to solidify its reputation as a premier destination for beauty enthusiasts in 2025. Home to top-tier brands like Sephora, PureSeoul, Space NK, and the expansive Selfridges beauty hall—rumored to be the largest outside London—the shopping centre now welcomes another exciting addition.
From Friday, November 7 through Sunday, November 9, Oriflame, the renowned Swedish beauty brand specializing in makeup, fragrance, and skincare, will host a festive pop-up stall in the Bullring. Embracing a magical Christmas theme, the event promises to infuse the centre with a distinct Scandinavian sparkle.
Visitors to the pop-up can explore exclusive Oriflame beauty zones featuring the brand’s most coveted products, including special Christmas gift sets. The experience is designed to delight shoppers with fun activities such as a claw machine, spin-the-wheel prize opportunities, and the chance to win a limited edition advent calendar.
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Sofia Radomska, Managing Director UK and Ireland at Oriflame, shared: “Whether you’re searching for a signature scent, a skincare hero, or a thoughtful beauty gift, we want every visitor to reach their happy place with Oriflame. Our festive pop-ups celebrate connection, self-expression, and the joy of giving.”
The pop-up will be open from 10am to 8pm on Friday, 9am to 8pm on Saturday, and 11am to 5pm on Sunday, inviting shoppers to immerse themselves in a joyous holiday atmosphere.
Adding to the Bullring’s beauty buzz, just last Friday shoppers flocked to a new Bath and Body Works store, which opened on October 31, located on the middle floor within Next. The arrival of these beauty powerhouses continues to elevate the Bullring as a must-visit hub for all things beauty and self-care.