From October 29, vape shops across the UK will no longer be allowed to provide free vape samples, pods, or any vaping and nicotine products as a method of promotion. This measure comes as part of a new regulatory crackdown introduced by the Labour Party government headed by Andy Burnham.
Official government guidance clearly states that “Businesses must not offer free samples or promotional product giveaways to members of the public. This applies whether in-store, online or through third-party promotions.”
Shane Margereson, owner of Ecigone, commented on the change, noting that “Trying a flavour before buying a full bottle has always made sense to people who vape, so the giveaway ban is probably the change regular customers will feel first.” He added that the rule “will place more importance on the conversations at the counter.”
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The new regulations also include a ban on “substantial discounts” on vaping and nicotine products. This does not prohibit retailers from selling existing stock at reduced prices but forbids price reductions that significantly lower the cost compared with the product’s standard selling price.
Penalties for violations of the regulations regarding free distribution or improper discounts are set at £200 in England, Wales, and Scotland, with similar fines expected in Northern Ireland pending approval.
In addition to the above, the minimum legal age for purchasing all vape and nicotine products-including nicotine pouches and zero-nicotine vapes-will be set at 18 across England, Wales, and Northern Ireland. Previously, this age restriction applied only to nicotine-containing vapes.
The Federation of Independent Retailers remarked on the forthcoming changes, stating, “The Fed has been vocal in its call for the government to engage independent retailers on some of the changes coming down the line affecting tobacco and vapes, particularly those taking effect as part of the Tobacco and Vapes Act.”
They further noted that although some changes, such as tobacco licensing, are expected over the coming years and preparations are underway for a consultation on vape packaging, flavours, and display bans, UK retailers will need to begin preparing for these new regulatory measures now.