As the new year begins, Birmingham Bullring is gearing up to welcome a range of exciting new stores to its city centre shopping complex. Shoppers visiting the Bullring have already spotted hoarding around some vacant units, signaling the upcoming arrivals.
Among these newcomers is a brand new name to the Bullring, alongside an expanded store relocating within the centre. Additionally, a much-loved brand that left Birmingham in 2024 is making a highly anticipated return.
Here’s the full list of confirmed new openings scheduled for 2026.
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Firstly, jewellery favourite Lovisa, which already has a presence in the Bullring, is set to open a larger store at the former Claire’s Accessories location on the lower level. The new branch is expected to open early in 2026, offering shoppers a bigger and better experience.
London cult-favourite SushiDog is making its Midlands debut on January 31, 2026. Taking over the former Muffin Break unit on the upper level, SushiDog will offer its popular sushi burritos and bowls. To celebrate the launch, the first 100 customers will receive a free sushi burrito, with half-price food available to all visitors during opening weekend.
Also making a triumphant return is Victoria’s Secret, which closed its doors at the Bullring nearly two years ago. The iconic lingerie brand will reopen in early 2026 in a larger unit previously occupied by Next, located outside the main centre. With bright pink hoardings and festive décor already in place, it’s clear Victoria’s Secret is planning a grand comeback.
As the Bullring prepares for these exciting changes, shoppers can look forward to fresh new retail experiences that add to Birmingham’s vibrant shopping scene.