The Bullring shopping centre in Birmingham is witnessing a significant retail shift as New Balance prepares to take over the former AllSaints unit. This prime spot, located on the Selfridges side near the main entrance, has been covered with hoardings announcing the arrival of the iconic sportswear brand.
AllSaints closed its standalone Bullring store in February after an impressive 22 years. The closure surprised many, especially since the brand had just relocated to a new unit on the upper level weeks prior. Now, New Balance is stepping in to occupy this prominent space, situated next door to luxury brand Coach.
Known for its high-quality trainers and activewear, New Balance has traditionally been available in multi-brand outlets like JD Sports, Sports Direct, and Size. However, this move marks a fresh dedicated presence for the brand in Birmingham’s retail heart.
READ MORE: Warning for State Pensioners Living Solely on DWP Payments
READ MORE: Renewed Hope for Solihull Special School as Funding Decision Remains Pending
New Balance’s arrival is part of a broader wave of new openings at Bullring. The popular activewear company LuluLemon is also set to debut this spring, taking over the former Arket unit in the outdoor section of the centre.
In addition to these changes, Joe & The Juice recently announced a new branch opening in the Bullring, located where Soho Coffee once operated, opposite Sephora and a few doors down from Fuel Juice Bar. Fuel Juice Bar itself closed its Grand Central location this week after more than a decade in business.
As the Bullring and surrounding retail spaces continue to evolve, shoppers can look forward to a dynamic mix of fresh brands and new experiences. Stay tuned for more updates on these exciting changes shaping Birmingham’s shopping landscape.