Nationwide Building Society has reassured its customers by pledging to keep all 605 of its UK branches open until at least the start of 2030. This commitment comes as part of the organization’s extended “Branch Promise,” announced last month, aiming to maintain a strong physical presence on the high street despite the growing shift toward digital banking.
Communicated directly to customers on November 21, Nationwide emphasized that even as the banking landscape evolves, its branches will continue to offer a welcoming face-to-face banking experience. The statement highlighted that this enduring commitment plays a significant role in Nationwide being named Which? Banking Brand of the Year 2025.
Customers can continue to enjoy personal service at any of their local branches, while also having the flexibility to bank via the Nationwide app or over the phone. This multi-channel approach ensures that whether people prefer in-person assistance or digital convenience, their needs are met.
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By reaffirming the importance of its branches beyond the digital realm, Nationwide positions itself as a bank that values accessibility and community connection, promising stability and support for its customers well into the next decade.