Marks & Spencer has unveiled an exciting new lineup of 47 ice cream varieties, perfectly timed to help customers cool down during the current 30°C heatwave sweeping the nation.
Starting May 27, shoppers can indulge in a diverse selection that includes lollies, ice creams, frozen yoghurts, and cookie dough treats. Among these, 34 are brand-new ice cream flavors, complemented by 13 innovative freezer aisle snacks.
M&S emphasizes that their new range caters to every summer occasion: “Hosting a family party? Our minimal ingredient milk and fruit pops will be a hit with the kids. Watching the World Cup? Our indulgent ice-cream sticks offer the ideal one-handed snack.”
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This extensive collection arrives as temperatures soar, with Birmingham and the Midlands recording highs of up to 35°C and warm weather expected to continue through the week.