Russell & Bromley, one of the UK’s most historic and respected shoe retailers, has entered administration earlier this year, sparking a significant closing down sale with discounts of up to 50% across its remaining outlets.
After a thorough strategic review, the company decided to sell the brand, ending its era as a family-owned business. Andrew Bromley, CEO of Russell & Bromley, expressed gratitude toward staff, suppliers, partners, and customers while emphasizing that the sale was the best option to secure the brand’s future.
In January, Next stepped in to purchase the business, acquiring three key locations in Chelsea, Mayfair, and Bluewater Shopping Centre, Kent. This acquisition safeguarded these flagship stores and maintained the brand’s presence in prime retail areas.
READ MORE: Vodafone Announces Price Hikes Starting April 1 Amid Network Investment
READ MORE: I Compared Cadbury Creme Eggs with 5 Supermarket Filled Easter Eggs — The Cheapest Surprise Winner
However, the deal did not include the remaining 33 stores and nine concessions, which continue to operate under the management of administrators. These outlets are expected to remain open until May, with ongoing trading aimed at selling off existing stock.
Will Wright, UK CEO of Interpath—the firm acting as Russell & Bromley’s administrators—confirmed that these locations would keep trading while exploring future options. He praised the brand’s long-standing legacy of quality craftsmanship and style, underscoring their commitment to maintaining this reputation during the transition.
As Russell & Bromley navigates this critical phase, customers are encouraged to take advantage of the “everything must go” sale, marking the closing chapter of an esteemed retail institution.