Ludlow Crowned Best Market Town in the West Midlands

The title of Best Market Town in the West Midlands has been awarded to Ludlow, a picturesque town in Shropshire known for its rich heritage and exceptional food culture.

While Shrewsbury, set on the River Severn with its iconic Tudor timber-framed buildings, and Ledbury, famous for its black-and-white architecture near the Malvern Hills, are often celebrated, Ludlow has emerged as the standout destination.

Ludlow’s market has been a cornerstone of the community for over 900 years, operating in the historic Castle Square. Visitors can explore more than 40 outdoor stalls offering artisan cheeses, fresh local produce, crafts, books, and regional wines. Sundays bring special themed and flea markets, adding to the vibrant atmosphere.

The town’s broad medieval streets radiate from the market square, lined with meticulously preserved black-and-white timber-framed buildings that evoke a timeless ambience. Overlooking the town is Ludlow Castle, a striking ruin perched on a rocky promontory above the River Teme. The castle boasts a rare circular Norman chapel and a poignant history, including connections to Roger Mortimer and Prince Arthur, Henry VIII’s elder brother.

Ludlow’s reputation as a culinary hub is well-earned, with a remarkable array of independent butchers, bakers, cheesemongers, and restaurants servicing its modest population of just 11,000. The annual Ludlow Food Festival, held every September, is renowned nationwide.

Situated at the meeting point of the Teme and Corve rivers, Ludlow offers scenic river walks and proximity to the breathtaking Shropshire Hills Area of Outstanding Natural Beauty. Outdoor enthusiasts can embark on hikes across landmarks such as Clee Hill, the Long Mynd, and Wenlock Edge.

Compact yet rich in character, Ludlow is easily explored on foot in a day but offers enough depth to merit a longer visit. Its independent accommodations make it an ideal base for discovering the wider region of the Welsh Marches.