Lidl has temporarily suspended its popular Bakery Happy Hour promotion in some UK stores, disappointing many loyal customers. The promotion, which offers a 20% discount on bakery items from 7pm, was part of Lidl’s ongoing commitment to reduce food waste, and was activated through the Lidl Plus app.
Several shoppers took to Reddit to express their frustration after noticing the offer had vanished from their app. One user commented, “I noticed on Monday there wasn’t a bakery happy hour countdown on my app and thought it was due to the bank holiday, but it’s still missing.” Another added, “It disappeared on Friday 3rd April for me. There was real sadness searching for it at the till.”
Others lamented previous reductions in discount value and the move to this later time slot. “It’s crazy. First they reduced the discount amount and now it’s even later,” one shopper said. Another pointed out the waste that continued despite the offer: “Shame as there were lots of unsold items in my local store.”
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Lidl responded with a statement explaining that the changes are part of a limited-time trial in select regions. “This trial will provide the data needed to optimise our bakery promotional offers and measure the impact on stock levels, supporting our long-term commitment to reducing food waste,” the retailer said.
The trial coincides with Lidl GB’s recent membership in the United Nations Global Compact initiative, underscoring the supermarket’s dedication to responsible business practices. As part of this commitment, Lidl plans to align its governance, operations, and strategies with the Compact’s principles covering human rights, labour, environment, and anti-corruption, advancing the UN’s Sustainable Development Goals.