Known for its iconic Cleanse and Polish Hot Cloth Cleanser, British beauty brand Liz Earle has recently expanded its Glow collection with a new gem: the Cleanse and Glow Brightening Cleansing Balm. Designed for evening skincare rituals, this balm swiftly dissolves makeup, SPF, and daily impurities while leaving skin soft, smooth, and radiant.
Infused with vitamin C-rich acerola cherry, prickly pear, and sea buckthorn, the balm is both cleansing and brightening. These ingredients work synergistically to gently exfoliate and eliminate excess sebum and dirt, helping to enhance skin’s brightness and smoothness over time. Suitable for all skin types—including sensitive skin—the formula is pH-balanced, maintaining the skin barrier without irritation.
Beauty writer Bethan Shufflebotham, a seasoned user of cleansing balms, acknowledges Elemis’ Pro-Collagen Cleansing Balm as a gold standard with its luxurious cream-to-oil-to-milk texture and anti-ageing benefits. However, at £52 for 100g, it’s pricier than many would prefer.
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Liz Earle’s balm, priced at £30 for 100g, presents an impressive and more affordable alternative. Bethan praises its rich, velvety texture that melts effortlessly into a silky oil on the skin. It dissolves foundation, SPF, and even waterproof mascara without harsh rubbing or eye irritation. Unlike some balms that require a cloth for removal, this one rinses off easily with water while still offering the option to use a cloth or cotton pad.
The balm’s invigorating citrus scent adds to the indulgent experience, reminiscent of luxury products often missing in more affordable options. After a week of use, Bethan noticed her skin appeared brighter and healthier.
Her only critique is the packaging: the pot is narrower than others like Elemis’, making it slightly tricky to scoop out product for those with long nails without discomfort.
Liz Earle’s cleansing balm shines on its own but is designed as part of a comprehensive Glow collection. The brand reports that 94% of users saw brighter, more radiant skin after seven days of using the full range. For those building a radiant skincare routine, the Cleanse and Glow Transforming Gel Cleanser (£28) serves as a refreshing second cleanse, while the Smooth and Glow Exfoliating Tonic gently resurfaces skin for added brightness without irritation. To complete the routine, the Revitalise and Glow Illuminating Gel Moisturiser provides lightweight, hydrating radiance perfect for summer.
Currently, Liz Earle is offering a 3-for-2 deal across many products, presenting an ideal chance to create a tailored skincare set. The Cleanse and Glow Brightening Cleansing Balm stands out as a highly recommended, effective, and affordable cleansing essential.