Get ready, contenders, friends, and families—The Gladiators Experience is officially launching at Birmingham’s NEC this bank holiday weekend.
Covering over 100,000 square feet, this immersive event brings one of Britain’s most iconic TV franchises to life like never before. Beyond thrilling arena challenges, visitors can explore exclusive behind-the-scenes access, capture memorable photos, enjoy family-friendly zones, and shop unique merchandise.
At the heart of the experience, five thrilling Gladiators events have been recreated, with versions tailored for both adults and families. Test your agility and strength by racing side-by-side up The Wall, then face off on elevated podiums in Duel, armed with pugil sticks. Swing across the suspended rings of Hang Tough or compete in Unleash, a fast-paced obstacle course designed for four players racing against the clock. The excitement climaxes with the legendary Eliminator challenge—a punishing obstacle run that includes battling the infamous Travelator and dashing to the finish line.
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Real-time RFID-powered leaderboards keep track of every challenge, adding a competitive edge as you climb rankings and go head-to-head with friends and family to prove who the ultimate Contender is.
Beyond the arena, the experience offers a deep dive into Gladiators lore. Visit The Vault to explore an extensive archive tracing the show’s journey from its U.S. roots to the UK version of the 1990s, international adaptations, and a Hall of Fame honoring the champions of Gladiators across eras. The collection boasts authentic memorabilia, including original BBC costumes, iconic 90s outfits, referee uniforms worn by legends like John Anderson and Mark Clattenburg, helmets, props, and trophies from the classic 90s, 2000s, and recent BBC revival seasons—plus nostalgic 90s merchandise to relive the golden era.
A dedicated warm-up zone and meet-and-greet provide fans the chance to connect with Gladiators stars, while little visitors can enjoy a safe and fun soft play area. For shopping enthusiasts, the sprawling Gladiators superstore offers an exclusive range of merchandise you won’t find anywhere else.
The Gladiators Experience opens its doors at Birmingham NEC from Saturday, May 2, through Monday, August 31. Prepare for an action-packed, family-friendly day out that delivers all the excitement and nostalgia of Gladiators like never before.