Growing up in the Black Country, I have fond memories of visiting Selfridges as a penniless teenager, marveling at its luxury displays. Now, as an adult who values my weekends and peace of mind, I’m steering clear of the bustling Christmas crowds—especially since Selfridges now houses a Jellycat store that only adds to the excitement.
This Christmas, I’ve embraced online shopping almost entirely. Shopping from the comfort of home means no queues, no traffic, and the luxury of making a brew whenever I want. I adore the festive season—the music, food, and general cheer—but when I can get gifts delivered on time without leaving the house, it’s an easy choice.
While Selfridges is famed for its extravagant Christmas windows and high-end offerings, they also have a treasure trove of thoughtful gifts under £50 that feel indulgent yet affordable. This year, these finds have been my go-to for spoiling friends and family with a touch of luxury they might not typically indulge in.
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Beyond Selfridges, other Bullring retailers like Boots offer fantastic selections for beauty, perfume, and toiletries—often featuring time-limited “Star Buys” deals worth grabbing before they revert to full price.
For example, I recently snagged a Hugo Boss Orange Man aftershave for my nephew at £35, half the usual price of £70. Though that deal has ended, Emporio Armani Diamonds for Men is still available for the same £35 price. If you favor Amazon, their Prime offers include designer watches like the Vivienne Westwood Wallace Ladies Watch discounted to £166.88 from £285.
For fashion fans, Kim Kardashian-owned Skims offers premium basics that combine comfort and style. Their everyday top is crafted from soft, stretchy jersey and comes in chic black and beige hues. Shoppers praise its fit and fabric softness, though some recommend sizing up for comfort.
Candle lovers will appreciate the NEOM Happiness Scented Candle, a 185g hand-poured gem blending zesty lemon and white neroli with woody mimosa. With a burn time of up to 50 hours and beautiful packaging, it’s a perfect gift for those who love to relax at home.
For hydration on-the-go, Adanola’s new stainless steel water bottle in coffee bean shade is already a hot item. The brand’s signature checkered oversized scarf—priced at £50—is also available but in limited stock.
Luxury fragrances needn’t break the bank: LE LABO’s Santal 33 Shower Gel offers a lavish scent experience for £48. Enriched with antioxidants and botanicals, it’s vegan-friendly and highly rated for its sophisticated blend of sandalwood, cedarwood, and cardamom.
Chocolate always makes a winning present, and this festive 200g Colombian milk chocolate tree is a delectable treat that suits any foodie or hamper inclusion.
For kids, the VTech KidiGear Walkie Talkies provide old-school fun with modern features. Their secure digital connection and 650-foot range, plus pre-programmed messages and games, keep young ones entertained. While some parents noted the volume is a bit loud, overall it’s a cherished gift.
Beauty lovers will thrill at the Charlotte Tilbury Mini Viral Beauty Icons Gift Set. Priced around £47, it combines fan-favorites like Pillow Talk lipstick, Airbrush Flawless Setting Spray, and the Hollywood Beauty Light Wand—a smart value compared to buying individually.
Lastly, stylish homeware from Selfridges, such as the Anna + Nina ceramic mugs with cheeky slogans like “Good Morning” and “Merry Hangover,” add character to any kitchen. Buyers adore the quality, with some noting the mugs’ large size and charming designs.
This Christmas, online shopping at Selfridges offers the best of both worlds—luxury gifts under £50 with convenience and no crowds. It’s the perfect way to stay merry, bright, and stress-free.