In a dramatic twist on I’m A Celebrity… Get Me Out Of Here!, contestant Alex Scott was caught smuggling salt into the camp, violating the show’s strict rules on contraband. During Sunday evening’s episode, viewers saw Alex discreetly sprinkling salt onto crocodile feet, leading hosts Ant and Dec to confirm it was “contraband” and hinting at forthcoming consequences.
This breach could result in the camp’s food rations being reduced, a move likely to cause friction and unrest among the contestants. It remains unclear whether Alex acted alone or if other campmates were aware of her actions. On the show’s spin-off, Unpacked, guest Jill Scott expressed surprise, saying, “I am surprised by Alex doing it as I thought she would follow the rules actually.” Comedian Seann Walsh also remarked on her lack of discretion in handling the salt.
This incident echoes a recurring theme in the show’s history, where celebrities have tried—and often failed—to sneak banned items into camp. Last year, for instance, contestants smuggled salt and teabags, resulting in limited punishments such as reduced food rewards. Radio presenter Dean McCullough famously managed to conceal tea bags past producers, leading to a humorous moment when boxer Barry McGuigan tasted the tea-flavored water and declared it “Fantastic!”
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The consequences of such rule-breaking have ranged from ration cuts to jungle amnesties, where contestants are ordered to surrender all contraband to avoid harsher penalties. Previous seasons have seen a variety of smuggling tactics: Gillian McKeith hid spices and salt in her clothing in 2010, Hugo Taylor stashed salt and pepper packets in his rucksack in 2012, Amy Willerton kept a cosmetics bag hidden for 10 days in 2013, and chef Gino D’Acampo concealed salt, sugar, tea, and coffee in his pillow and shoes.
As the current season unfolds, viewers eagerly await to see what consequences Alex Scott and the camp will face due to this latest rule breach.