I Tried 7 Supermarket Easter Eggs and Found the Best Budget Buy for Kids and a Luxurious Treat for Adults

Easter egg shopping these days can feel like navigating a candy aisle paradise. With shelves loaded with a dazzling variety of chocolate eggs across a wide price range, choosing the perfect one can be overwhelming.

While Cadbury is the go-to reliable choice, I wondered: Are we missing out by skipping the more elaborate options offered by supermarkets like Sainsbury’s, M&S, Tesco, Aldi, Lidl, and Morrisons?

To find out, I purchased seven Easter eggs from these supermarkets and invited my son to join me in taste-testing them. We judged the eggs based on flavor, size, and price. Bonus: My son was a happy helper!

Here’s what we discovered:

Cadbury Mini Eggs - Asda - £3.97 for 181g (£2.10 per 100g)
A creamy, hollow egg made from Cadbury Dairy Milk chocolate paired with a small, crunchy bag of Mini Eggs. Though the mini eggs were smaller than last year, the classic smooth texture and sweet flavor earned it a perfect 5-star rating. A hard egg to beat and an excellent budget-friendly pick for kids.
M&S Speckled Eggs - £7 for 250g (£2.80 per 100g)
Packaged in a cheerful, yellow box, this egg features quality chocolate with 34% cocoa solids. The larger bag of Speckled Eggs was impressively crunchy—almost tooth-breaking! Less sweet and thicker than Cadbury, it earned 4 stars for quality but felt pricier.
Tesco Double Layer Salted Pretzel Egg - £14 for 210g (£6.70 per 100g)
A limited edition hand-decorated egg with layers of milk and white chocolate and pretzel pieces. However, the hidden white chocolate was a disappointment for white chocolate skeptics like me. The salty pretzels clashed with the sweetness, making it an expensive letdown rated just 1 star.
Morrisons Belgian Milk Chocolate with Latte Crunch Egg - £10 for 240g (£4.20 per 100g)
This grown-up egg infused with Arabica and Robusta coffee beans offers a creamy latte flavor complemented by crunchy feuilletine wafer bits. The chocolate’s thickness and refined taste won me over, though my son, not fond of coffee, wasn’t as enthusiastic. A sophisticated treat deserving 5 stars.
Sainsbury’s The Caramel One Egg - £10 for 230g (£4.30 per 100g)
Among the mint, biscuit, and caramel varieties, the caramel option impressed with its layered textures of toffee fudge, honeycomb, and shortbread biscuits. It reminded us of Cadbury Marvellous Creations with each bite different, but the overall sweetness was intense. A 3.5-star pick for those with a sweet tooth.
Lidl Deluxe Caramelised Biscuit and Milk Chocolate Layered Egg - £11.99 for 300g (£4 per 100g)
Surprisingly pricey, this egg features two layers of rich Belgian chocolate sandwiching a spiced biscuit paste similar to Lotus biscuits. The thickness and patterning on the shell give it an upscale feel, and it was delightfully moreish. We gave it 4.5 stars.
Aldi Moser Roth Dark Chocolate, Coffee and Cocoa Nibs Egg - £4.99 for 170g (£2.90 per 100g)
Dark, glossy, and uniquely shaped, this egg combines 54% cocoa solids with coffee powder and cocoa nibs. While a coffee lover, I found the bitterness overpowering, and my son was outright disgusted. A bold but polarizing flavor that rated just 1 star.

Our verdict? The most expensive egg from Tesco was our least favorite. Contrary to expectations, supermarket own-brand options generally cost more than the classic Cadbury egg, which we rated the highest.

For a reliable and affordable Easter egg for kids, Cadbury remains unbeatable. If you want to indulge yourself with a grown-up treat, the Morrisons Latte Crunch is a sophisticated splurge worth trying.