With Easter just around the corner, supermarket shelves are overflowing with seasonal treats — from classic chocolate eggs and bunnies to hot cross buns and Simnel cake.
In my family, chocolate bunnies have always been an Easter staple, typically from iconic brands like Cadbury or Lindt. You instantly recognize Cadbury’s purple wrapper or Lindt’s signature gold foil with a charming little bell. But these beloved bunnies don’t come cheap. At my local store, a Lindt bunny cost £5.00, while Cadbury was a bit more affordable at £3.00.
This made me wonder: could cheaper supermarket chocolate bunnies compete in taste and quality? So, I took on the ultimate taste-test challenge by buying chocolate bunnies from Aldi, Lidl, Marks & Spencer, Morrisons, Tesco, and Asda — alongside the trusty Cadbury and Lindt — to find out.
READ MORE: 24-Hour Gym in Former West Bromwich Steelworks Site Faces Appeal After Council Rejection
READ MORE: West Midlands Council Tax Increase April 2026 – What You Need to Know
Here are my findings:
Lindt (100g, £5.00; £4.00 with Nectar offer)
Lindt’s gold wrapper, red ribbon, and bell are instantly iconic. The taste? Smooth, creamy, and decadently rich — truly top-tier chocolate. It’s no surprise people rush to buy one every Easter. However, the steep price loses it a point. Rating: 4/5.
Cadbury (90g, £3.00; £2.25 with Nectar offer)
The vibrant purple packaging and detailed rabbit shape make Cadbury stand out. The chocolate itself is sweet, creamy, and unmistakably Cadbury. A classic favourite with decent pricing. Rating: 4.5/5.
Aldi Moser Roth (150g, £2.79)
Surprisingly, Aldi’s bunny cost more, likely due to the heavier 150g size. With gold wrapping and a bright blue bow, the design was modest but nice. The chocolate was smooth but lacked a certain spark. Not bad, but not outstanding either. Rating: 3/5.
Lidl Favorina (50g, 99p)
At just 99p, Lidl’s bunny was a bargain. Though smaller, its gold and silver packaging was cute, perfect for a children’s Easter basket. Unwrapped, it resembled Lindt but tasted more like smooth Galaxy chocolate — delicious and creamy. It was my favourite despite the smaller size. Rating: 5/5.
Marks & Spencer (100g, £3.50)
This bunny approached Lindt prices but with elegant pastel and gold packaging that really impressed. The flavor was rich and balanced, possibly Swiss chocolate influence, making it a luxurious treat. Price was the only drawback. Rating: 4/5.
Morrisons (100g, £2.00)
Morrisons’ bunny had bright blue packaging but lacked detail compared to others. Unwrapped, it looked almost identical to Tesco and Asda’s bunnies. The taste started nice but was followed by an unpleasant aftertaste. Rating: 1/5.
Tesco (100g, £1.50)
Tesco’s bunny featured gold packaging with a lilac bow but tasted bland and uninspiring — not what you want from your Easter chocolate. It went straight to the bin. Rating: 0/5.
Asda (100g, £1.47)
Asda’s bunny had detailed brown packaging and was quite cute. The chocolate was smooth and creamy, easy to enjoy, but didn’t compete with premium brands. Rating: 3/5.
Final Scores:
- Lidl: 5/5
- Cadbury: 4.5/5
- Lindt: 4/5
- Marks & Spencer: 4/5
- Aldi: 3/5
- Asda: 3/5
- Morrisons: 1/5
- Tesco: 0/5
The variety was striking. Though you can’t go wrong with Cadbury or Lindt (aside from price), some supermarket options delivered surprisingly good flavour — especially Lidl’s unbeatable 99p bunny. Marks & Spencer also impressed with quality and packaging, and Aldi and Asda offered decent affordable options. Unfortunately, Morrisons and Tesco didn’t make the cut.
This Easter, flavor and value might just come from an unexpected bargain.