In 1966, the same year England won the World Cup, George Christodoulou opened his first salon in Birmingham city centre. Having moved from Cyprus at 16, George worked tirelessly to establish his place in the community, eventually founding Christodoulou’s salon in 1982 inside North Western Arcade. Nestled beside what was then the bustling Rackhams department store—later House of Fraser—the salon has witnessed Birmingham’s evolving styles, from curly perms to modern layered cuts.
Despite the closure of numerous businesses around it, Christodoulou’s has remained a steadfast presence for over four decades. Today, Demetri Christodoulou, George’s son, leads the family business. Having learned the trade since he was eight, Demetri has carried on the legacy and cultivated a loyal clientele who see the salon as more than just a hairdresser’s—but a community cornerstone.
However, the recent shuttering of House of Fraser has left Christodoulou’s facing a grave threat. The property owner, Legal and General, has reportedly instructed the salon to vacate North Western Arcade without offering relocation support, putting an end to 43 years of continuous tenancy. The arcade now houses only two surviving businesses: Christodoulou’s and La MC vintage boutique.
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Demetri expressed his concern, affirming, “We have been here for over 43 years, have always been good tenants, and have paid our rent throughout. The matter is now with our legal team.” Long-time customers share the anxiety. Ellie Kibble, who has been visiting the salon since childhood, conveyed the community’s sentiment: “We travel from south Staffordshire because of the unmatched service. Losing Christodoulou’s from North Western Arcade would be heartbreaking.”
Legal and General has declined to comment on eviction claims. Meanwhile, Sphere Group is spearheading a major regeneration of North Western Arcade and neighboring sites, aligned with Birmingham City Council’s Central Heart Vision. Managing director Thomas Taylor emphasized ongoing discussions with tenants and promised community consultation before any changes, stating that no immediate disruptions are planned.
Christodoulou’s story is deeply rooted in Birmingham’s hairdressing history. Demetri trained at the iconic Raymond’s salon, famous for nurturing talents such as Vidal Sassoon. As redevelopment plans loom, the local community hopes this cherished family business will find a way to continue its 60-year legacy amid the changing cityscape.