Greggs has announced the removal of its popular Vegan Breakfast Roll, much to the disappointment of customers who regarded it as a staple morning choice. Featuring vegan Quorn mycoprotein sausages, the item was a favorite among plant-based eaters looking for a convenient and budget-friendly breakfast option.
The high street bakery described the decision as giving the product a “well-deserved rest” following a routine menu review. While the company expressed sadness at seeing the roll go, it reassured fans that the change might not be permanent and that feedback would be considered in future reviews.
Upon inquiry from customers, Greggs responded with a message emphasizing their commitment to customer preferences and highlighted recent additions to their menu. However, the absence of the Vegan Breakfast Roll has sparked dissatisfaction. Many customers lamented the move on social media, noting the inconsistency in availability even before its removal and expressing that the chain now holds “zero point” for vegans.
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Vegan Food UK commented on Instagram, noting that the item was one of the more affordable plant-based breakfast choices on the high street. Several customers shared their frustration, recalling how the roll was their go-to breakfast or a convenient option after activities like swimming. Others mentioned that they often paired their breakfast visit with purchases for their children, making the removal feel like a setback.
Despite the backlash, Greggs assures customers that the retail team is considering all feedback for future menu decisions, leaving open the possibility that the Vegan Breakfast Roll may return. For now, fans of the item are left hoping for its comeback or new vegan options to fill the void.