Erdington Academy in Birmingham has turned its main hall into a vibrant pop-up boutique, providing free dresses and suits to help students prepare for their upcoming prom. Recognising that the cost of living crisis makes even a £20 ticket to the event challenging for some families, the school aimed to ease the burden of purchasing expensive prom outfits, which can often cost between £200 and £400.
Sixty students, primarily from Pupil Premium backgrounds or facing other disadvantages, were invited to browse rails of formal wear and try on items in dedicated changing rooms. The event was designed to boost excitement and inclusion ahead of prom night, allowing students to find their perfect outfit free of charge, with the support of friends and family.
Associate Assistant Principal Miss Logan explained the significance of the initiative: “Many students feel anxious about prom because they want to join in, but if parents haven’t secured tickets or can’t afford an outfit, they hesitate. It’s heartbreaking because prom should be a celebration accessible to everyone.”
READ MORE: Plans for 350 Homes in Walsall’s Greenbelt Make Progress
For some students, even basic needs like breakfast or school supplies require additional support from the academy. “Some of our students face numerous barriers just to access the same education. They come to school already carrying the weight of these challenges,” Miss Logan noted.
The school’s commitment extends beyond prom preparation; on exam days, staff provide breakfast in the canteen and distribute extra sandwiches for students to take home if needed. This holistic approach ensures no student attends school hungry or unprepared.
This marks the third year Erdington Academy’s Parent, Teacher and Family Association (PTFA) has organised the prom pop-up boutique, with over one hundred high-quality donations sourced from the charity Madrina. Madrina helps alleviate financial pressures related to prom, making formal wear accessible to all students.
Local businesses also contributed by sponsoring raffle prizes for hair, nail, and eyelash treatments, adding to the excitement of prom preparations. Miss Logan said, “Some dresses were brand new with labels, valued at £200 to £300. The students are thrilled, sharing photos and planning who they’ll go with. It’s heartwarming to see them enjoy the experience as if they were shopping in a regular boutique.”
The event not only provides clothing but also encourages a sense of confidence and pride. “Prom should be a celebration of who our students have become. Reducing practical barriers is essential because every student deserves to feel supported and proud on a night they’ll remember forever,” Miss Logan concluded.