Dunelm, one of the UK’s leading furniture retailers, has unveiled a new shopping app designed to enhance customer experience both online and in-store. Available for download on Apple and Android devices, the app brings a fresh approach to how customers browse and buy furniture and home goods.
By signing up through the app, customers gain access to exclusive perks, including a complimentary drink at Dunelm’s in-store Pausa cafes. Additionally, app users receive a 10 percent discount on their first purchase, encouraging shoppers to explore and embrace the new digital platform.
John Gahagan, Dunelm’s Chief Technology and Information Officer, expressed enthusiasm about the launch: “We’re really excited to have launched our new App. It’s just over 20 years since we delivered our very first online order, and this is the next chapter in our digital journey. The App offers customers new ways to interact with our products and services, wherever they are, ensuring an easy, convenient, and inspirational shopping experience. Our launch is just the beginning, and we look forward to bringing a range of new, innovative features over the coming months as we continue to help customers create homes they love.”
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In addition to the app launch, Dunelm has expanded its popular Beatrice Striped Ceramic Side Table range. Previously available only in green, the table now comes in two new colors—folkstone blue and burgundy—described by shoppers as stylish and high-end additions that brighten any room.
With these updates, Dunelm continues to blend convenience, innovation, and style to meet the evolving needs of its customers.