Dudley Council’s existing long-term vision, which outlines key ambitions for the borough through to 2030, is not currently meeting expectations, according to the council’s Chief Executive, Balviner Heran.
Speaking at the Core Business Scrutiny Committee meeting on 23 July, Ms Heran explained that the Forging a Future For All initiative, launched in 2018, requires thorough reassessment. The vision was developed just before the onset of the COVID-19 pandemic, which has affected progress.
“That vision is now five years old and unfortunately was launched just before the pandemic,” Ms Heran told councillors. “While some progress has been made, it hasn’t quite delivered the place-based outcomes we had hoped for.”
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A committee report authored by Ms Heran detailed plans for a new consultation exercise aimed at refreshing Dudley’s long-term strategic direction. This process will engage the public to shape a refreshed vision and ensure the council’s plans align with current social, economic, and financial realities.
The report stated: “The vision will establish a shared ambition for Dudley over the next ten years, while the Council Plan will translate that ambition into clear priorities, measurable outcomes, and achievable commitments over the next five years. This development offers an opportunity to update the council’s strategic priorities following significant changes impacting local government.”
Ms Heran emphasised that this consultation will be more comprehensive than any before, with clear outcomes and transparency regarding what can realistically be delivered.
“Where we can’t deliver something, then we will be honest about why,” she said. “I don’t think Forging the Future is finished, but it is absolutely right at this stage to review it. What we haven’t done effectively is communicate our achievements – there has been a tendency to talk things down.”
Cllr Keiran Casey, chairperson of the committee, highlighted the importance of public trust in the council, noting: “Residents’ trust in the council is built by delivering what people ask for and want. Perhaps this explains why there is scepticism among residents when it comes to engaging in initiatives like this.”
The council’s renewed commitment to public consultation aims to build that trust and ensure Dudley’s future strategy better reflects the needs and aspirations of its residents.