If you’ve been missing your daily coffee fix on the Bullring’s ground floor since Costa’s renovation closure, or craving a charming matcha before the new Vyve kiosk opens, you’ll want to look no further than the top floor corner spot opposite Sephora.
Earlier this year, Soho Coffee bid farewell to this unit, sparking curiosity about what would fill the space. The answer arrived just weeks ago: Joe & The Juice has made itself at home, bringing a fresh, vibrant energy to the area.
Styled with candyfloss pink tiles, Joe & The Juice is a bright, inviting café that features a neon-lit counter and cozy sofa seating—perfect for settling in with your shopping bags and enjoying the lively atmosphere. The outdoor tables overlook a glass mezzanine, offering stunning views down to the lower floors, making it an ideal place for prime people-watching across all three levels of the Bullring.
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Inside, the spacious cafe boasts an airy industrial vibe, highlighted by an open ceiling showcasing rustic red pipework and beams—a nod to Birmingham’s urban charm. The walls are adorned with evocative photographs of local landmarks, including the iconic Bullring bull and tranquil canal scenes.
But the offerings here go beyond just coffee and juice. The menu includes hearty sandwiches on classic bread with fillings such as Serrano ham, steak, spicy tuna, and vegan avocado, starting at £8.30. For breakfast, you can enjoy bowls of yoghurt (£4.95), acai (£8.95), or overnight oats (£4.95).
Joe & The Juice’s matcha selections are anything but ordinary, featuring bold flavors like jalapeño with lime nectar or pineapple breeze nectar, each priced at £5.20. For lovers of classic brews, an Americano costs £3.50, with the iced version at £3.70, while English breakfast tea is also £3.50.
Health-conscious visitors will appreciate the functional smoothies packed with ingredients like creatine, collagen, and protein, available for £9.20 each with a variety of flavors to choose from. Signature juices that promote hydration and well-being are priced at £9, while regular juice blends and shakes go for £7.10.
For an extra boost, shots of turmeric or ginger are offered at £3.05, and bottled still or sparkling water rounds out the menu at £1.95.
Joe & The Juice is not just a café; it’s a bright new hub for shoppers looking for delicious refreshments paired with some of the best views and vibe Birmingham Bullring has to offer.