As spring ushers in warmer days, it’s time to refresh your makeup routine with products that enhance your natural glow. Glasgow-born beauty brand VIEVE, founded by makeup artist Jamie Genevieve, is offering 15% off first orders for newsletter subscribers—making it the perfect moment to try their cult-favorite Skin Nova primer for just £28.
VIEVE has rapidly gained a loyal following with its thoughtfully crafted range of everyday beauty essentials. Among its high-profile fans are Claudia Winkleman, Emma Thompson, and AJ Odudu, all drawn to the brand’s effortless, skin-loving formulas.
At the heart of VIEVE’s lineup is Skin Nova—a multi-tasking hybrid primer, moisturizer, and radiance booster developed in South Korea. This lightweight formula combines niacinamide to brighten and even skin tone with beta glucan to soothe redness and hydrate. Infused with gentle rose water, it’s suitable for all skin types, including sensitive skin.
READ MORE: £102 Air Passenger Duty for UK Travellers Flying to USA, UAE, and Caribbean from April
READ MORE: Jhon Solis: Transfer Clauses and Birmingham City’s Intentions for a Permanent Deal
Skin Nova can be worn alone to add a natural glow and unify complexion on bare-faced days. Applied beneath foundation, it enhances luminosity and creates a smooth, flawless canvas that improves makeup wear. Jamie Genevieve herself uses it frequently as a moisturizer for that coveted “off-duty supermodel skin.”
Unlike other primers, Skin Nova comes in one universal shade, eliminating the hassle of shade matching. Priced at £33, the current 15% discount reduces it to an appealing £28.05—a more affordable option compared to Charlotte Tilbury’s Hollywood Flawless Filter, which retails at £40 for 12 shades.
Fans rave about Skin Nova’s versatility and glow-enhancing effects. One reviewer calls it “the key to glowy makeup” and plans to use it daily for life. Another praises its flawless finish with minimal makeup, perfect for holidays. While a few users find it too greasy or prefer competing products, the majority celebrate its radiant, skin-like glow and soothing feel.
For those seeking extra hydration, VIEVE offers Super Skin Nova. If you want added coverage with luminosity, try the Skin Nova Complexion Balm, available in 20 shades, which blurs imperfections while maintaining a natural finish. Originally £26, it’s now £22.10 with the discount.
VIEVE’s passion for effortless beauty extends beyond complexion products. Their Eye Wand, a smooth, blendable eyeshadow stick available in 11 shades, is a favorite of Claudia Winkleman, who sports the shades Raven and Espresso. Comparable to Laura Mercier’s Caviar Stick Eye Colour, the Eye Wand provides easy smoky eye looks in seconds.
The Modern Lip Definer in the pinky-brown nude shade Brat is another standout. Rich in jojoba seed oil and vitamins C and E, it nourishes lips while providing precise, long-lasting definition. Priced at £17.85 with the discount, it’s a beloved product for versatile, natural lip looks.
Though not budget cosmetics, VIEVE’s current 15% off deal makes splurging on high-quality, artfully designed beauty products more accessible. Since launching in 2020, VIEVE has quickly bridged the gap between professional artistry and everyday elegance, driven by Jamie Genevieve’s beauty expertise.
If you’re looking to elevate your makeup bag with glow-enhancing essentials trusted by celebrities and beauty insiders alike, now is the ideal time to embrace VIEVE’s skin-loving formulas.