Cadbury has introduced an exciting twist to its premium chocolate bar lineup with the launch of a new Biscoff-flavoured bar, alongside a complete rebrand of its Cadbury & More range. Headquartered in Birmingham, Cadbury has revamped the collection with striking packaging designed to attract and engage chocolate enthusiasts.
The newly launched Cadbury & More Biscoff bar features an indulgent Biscoff spread center topped with crunchy Biscoff biscuit chunks, all encased in smooth Cadbury milk chocolate. This innovative flavour complements existing favourites like Caramel Nut Crunch and Nutty Praline Crisp.
This launch aims to spark fresh excitement in the premium chocolate category, especially among younger adult consumers who increasingly crave indulgent and unique flavour profiles. The rebranded Cadbury & More range is already valued at £13.5 million, and the addition of Biscoff is expected to further boost its market presence.
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Ellie Swales, Brand Manager for Cadbury Tablets at Mondelēz International, shared: “Cadbury & More was created to offer a unique and indulgent experience that redefines chocolate indulgence. This rebrand, with its bold new packaging and the introduction of the Biscoff bar, is designed to broaden our appeal to younger consumers and bring fresh excitement to the category.”
To amplify the launch, Cadbury is rolling out a new creative initiative titled “Give into More” across various marketing channels, ensuring the brand is impossible to miss. The bold new visual identity also enhances shelf presence and clearly distinguishes the Cadbury & More range from Cadbury’s core chocolate portfolio.
With this strategic move, Cadbury aims not only to drive incremental category growth but also to provide chocolate lovers with distinctive, indulgent experiences that increase consumer engagement and basket value.