Birmingham families have something to look forward to this spring as Party & Play prepares to open an exciting new soft play centre at the Swannies Centre in Erdington. Covering 700 square metres and spread across two levels, the centre offers a wide range of activities designed to entertain children up to 10 years old.
The indoor playground features a variety of thrilling elements including a bumper slide, a three-slide race track, twisting tunnels, a curving snake slide, and even a basketball hoop. Young visitors will also enjoy the imaginative role play zones, which include a police station, a repair shop, and a play garden, encouraging creative and social play.
Originally planned to launch in March, the opening has been rescheduled to April 3, 2026. A spokesperson revealed, “While this date is not yet confirmed due to final setup adjustments, we’re working hard to open on time. We appreciate everyone’s excitement and patience and can’t wait to welcome families to Party & Play.”
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In addition to play, the centre aims to blend learning, sports, and daycare services all under one roof. It will also feature themed birthday party rooms that range from “adventure and nature” to “space and imagination,” perfect for celebrating special occasions.
Located just 10 minutes from Birmingham city centre via the A38, the Swannies Centre is easily accessible. Public transport options include a 17-minute train ride to Erdington Station. The full address is 115 Sutton New Road, Erdington, B23 6RP.
Parents sharing the news are enthusiastic, with one mum commenting on social media, “This will look fantastic! Kids can’t wait!” It promises to be a vibrant addition to Birmingham’s family-friendly attractions.