Aldi Seeks Extended Off-Sales Alcohol Licence for Sutton Coldfield Store

Aldi Stores Limited has submitted an application to Birmingham City Council requesting an off-sales alcohol licence for its Sutton Coldfield store located at 31 Brassington Avenue, B73 6AA. The proposed licence would permit the sale of beer, wine, and spirits for consumption off the premises daily from 6am until midnight.

Dated 15 June 2026, the application seeks to align Aldi Sutton Coldfield with typical trading hours of major convenience and grocery retailers, allowing customers to purchase alcohol throughout the day and into late evening. Importantly, this licence covers off-site sales only, with no intention to allow consumption on the premises.

Situated in Sutton Coldfield town centre, Brassington Avenue serves a mix of shoppers, commuters, and local residents. Licensing decisions in this area must carefully weigh community convenience alongside concerns including noise, litter, and responsible retailing practices.

Members of the public who believe the application may affect them are invited to submit representations relating to the licensing objectives: preventing crime and disorder, ensuring public safety, avoiding public nuisance, and protecting children from harm. The deadline for submitting comments is 13 July 2026.

Applicants are reminded that making false statements in connection with the licence application is a punishable offence under the Licensing Act 2003. The application was filed through Freeths LLP, Solicitors.

Details of the licence application are available electronically via Birmingham City Council’s Licensing Act 2003 public register. Written representations should be sent to the council’s licensing team with reference to how concerns relate to the licensing objectives.

If no relevant representations are received, the licence may be granted without a hearing. Otherwise, a licensing sub-committee will convene to consider the case.