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‘A Pub is for Life’ – Midland Boozer Urges Customers: ‘Don’t Ghost Your Local’ in January

As January rolls in, many pubs across the UK face a slump in patronage, partly due to Dry January initiatives and post-festive slowdowns. The Registry, a well-loved pub located on Leicester Street in the heart of Walsall town centre, is urging locals not to abandon their favourite haunt during this traditionally quiet period.

Recent surveys highlight the challenge. A YouGov poll revealed that one in ten people intended to take part in Dry January this year. Additionally, two years ago, The Guardian reported that 2024 marked the driest January on record, with alcohol sales sharply declining during the month.

In response, The Registry has taken to social media to remind customers of the unique role pubs play in communities. Their message is clear and heartfelt: “Wanted: customers. No experience needed. Just a love of a proper pub. This isn’t just a boozer — it’s where life happens. Where ‘just the one’ turns into three. Where strangers become mates. Where problems are solved (or at least laughed at).

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“So don’t ghost your local in January. Pop in for a quiet pint. Meet mates for a ‘quick one’. Or swing by for an after-work drink you’ve earned the hard way.

“A pub is for life. Pull up a pew, support your local.”

With these words, The Registry highlights that pubs are not just venues for drinking—they are vital social hubs where friendships are forged, memories are made, and support is found. Even during dry months, the spirit of community thrives when locals choose to gather and support their pubs.

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