Birmingham Daily
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I found an ‘amazing’ mince pie better than Mr Kipling and 90p cheaper per box

Sunday, December 7, 2025 mincepies lidl supermarket baking festive pastry flavour christmas tasting budget

Not all mince pies are created equal—and our recent taste test proved it once and for all. While Mr Kipling has long been considered the king of cakes, this festive battle of supermarket mince pies crowned a different champion. I bought standard mince pie boxes from seven major supermarkets: Asda, Tesco, M&S, Aldi, Lidl, Sainsbury’s, and Morrisons. With the help of my kids, we tested each one for price, filling, pastry quality, and overall flavour.