A new consultation focusing on the shopfronts across Lichfield city centre is now underway, with council leaders poised next week to approve a design code and grant programme aimed at preserving the city’s historic character.
The initiative seeks to enhance the appearance of shopfronts while safeguarding the unique heritage of this Staffordshire city. The forthcoming design code will provide businesses with clear guidance on maintaining attractive and high-quality frontages that complement Lichfield’s traditional streetscape.
While participation in the design code remains voluntary, the council is actively collaborating with local businesses to encourage alignment with the updated design principles.
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In tandem with the design code, the council is expected to endorse a new grant scheme to financially support property owners and tenants in restoring their shopfronts to their original heritage appearance. A capital budget of £900,000 has been allocated to fund this programme.
To qualify for a grant, properties must be located within the city centre conservation area and be operated by independent or community-run businesses with public-facing shopfronts. Eligible restoration works include the reinstatement of traditional timber shopfronts, historically accurate paint colours, improved accessibility, and hand-painted or heritage-style fascia signs.
Councillor Richard Holland, Cabinet Member for High Street and Economic Development, emphasized the importance of this initiative: “Lichfield’s historic streets are a huge part of what makes our city so special, and they are something residents are rightly proud of. This scheme is about celebrating that heritage while supporting our local businesses to thrive.”
With the available funding, it is anticipated that up to 60 shopfronts could receive support through the grant scheme.
“We’re making it easier for traders to enhance their shopfronts in a way that respects the character of our historic centre,” Holland added. “A more attractive and welcoming high street benefits everyone – from businesses and residents to visitors who come to enjoy everything Lichfield has to offer.”
The design code consultation is open until 22 April. To participate and share your views, visit the Heritage Shopfront Design Code and Grant Scheme webpage.