Beating the buzz of Birmingham’s shopping scene, Moida, a new beauty shop, officially opens its doors today at the Bullring. Located on the upper floor in the spot formerly occupied by Tag Heuer, Moida brings a fresh wave of Korean skincare and makeup products to the city.
This marks Moida’s first Birmingham location, adding to their existing stores in London and Manchester. The shop offers a carefully curated selection of popular Korean brands, including cult favorites like Medicube, Beauty of Joseon, and Dr. Althea, known for their innovative and viral face masks, creams, and cosmetics.
The store opens at 11 a.m., but exclusive ticket holders were granted early access starting at 10 a.m. after securing their spots through an online pre-launch event. These lucky customers receive goodie bags valued at £170, while the first 100 shoppers in line will be rewarded with additional bags worth £100.
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Earlier this week, Moida shared an exclusive sneak peek inside the shop on Instagram, showcasing its modern design and vibrant product display.
The Bullring has long been a destination for beauty enthusiasts, with major brands like PureSeoul, Space NK, and Sephora drawing large crowds. This new opening follows recent expansions in the area, including Selfridges upgrading its beauty hall to meet the growing demand for high-quality makeup, skincare, fragrances, and hair and body products.
Moida’s arrival complements the Bullring’s dynamic retail mix, which recently welcomed Subdued, an Italian teen fashion brand, and Trailberg, a menswear store specializing in outdoor gear, both new additions on different levels of the shopping center.
As Birmingham’s passion for beauty and fashion continues to flourish, Moida’s opening offers an exciting new destination for lovers of Korean skincare and cosmetics.